Gifts of Stock
Your stock broker can assist you in making a gift of stock via a direct transfer to Susan G. Komen Columbus®. Giving a gift of publicly traded stock that has increased in value and that you have owned for more than one year may provide greater tax benefits than giving cash. Your charitable income tax deduction may be equal to the fair market value of the stock and you could avoid paying the capital gains tax on any increase in the current value over the original cost of the stock. You may also save by not incurring brokerage fees because you are transferring ownership rather than selling the stock.